Success Story

12% increase in online revenue

The custom built, fully integrated e-commerce website for Fane Valley Stores has driven a strong increase in online revenue and online transactions for the business, with significant and continued revenue growth being seen on mobile devices.

What we did:
  • Custom Software Development
  • Software Development Consultancy
  • UX & UI Design
  • Support & Maintenance

What was the challenge?

Fane Valley Stores engaged GCD to create an industry leading and modern online store to meet the growing demand from the farming community to order their goods online.

Their new store needed to:- 

Improve CX

provide a great customer experience across both desktop and mobile devices 

Streamline buying

streamline the buying process for customers 


integrate with existing back office systems to manage stock control and assist with speedy deliveries 

Increase traffic

increase web traffic 

Increase sales

increase online sales 

The Solution

A custom built e-commerce website was designed and created that is fully responsive across mobile, tablet and desktop.

All e-commerce pages (i.e. homepage, search pages, results pages, product pages and checkout pages) were custom created, with wordpress integrated for static content pages. 

 Unique landing pages were created for specific product categories and the navigation was recategorised to match consumer buying trends and to make the search for products easier.

Much focus was placed on the buying process which was designed to ensure that purchases could be completed in as few clicks as possible – to assist in driving the rate of sales and reduce shopping cart abandonment. 

Crucially, the website was fully integrated with the existing Fane Valley Stores custom built back office system where stock control, orders and deliveries could be fulfilled in the most efficient way for the business.

The Results


increase in online revenue


increase in online transactions


increase in mobile transactions


increase in revenue from mobile devices

Company Overview

Fane Valley Stores is the largest retail distributor of animal health and farm supplies in Northern Ireland, serving the agricultural community through their numerous retail outlets and online store. Via these channels, the company supplies a diverse range of equipment and products to the farming sector, including animal health products, agricultural equipment, field products, tools, clothing and gifts.


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