fast-track innovation
Design Sprint
We’ve helped businesses across the UK & Ireland turn opportunities and ideas into validated prototypes in just one week using design sprints.
This efficient, customer focused approach fast tracks innovation and transforms real business problems into real, tested solutions rapidly and collaboratively.
When does a design sprint help?
Born out of Google Ventures, this fast paced and focused innovation process is designed to solve complex problems and test new ideas in just one week. It’s an ideal method when you’re uncertain about an opportunity and helps quickly validate ideas before diving into development.
At GCD, we’ve been using design sprints to help customers determine whether their ideas are feasible, desirable and, viable.
From idea to user tested prototype in 1 week
The Design Sprint Process
Our approach is a 4-step process adapted from the classic Google Design Sprint. It’s a step-by-step method for innovation that works through problem discovery, alignment, ideation, prototyping and testing in just one week.
1 day workshop
Day
The first day is focused on understanding and defining the problem.
✅ Define challenges
✅ Identify risks
✅ Set a goal
1 day workshop
Day
Day two is all about collaboratively ideating as a group.
✅ Get inspired by real solutions
✅ Develop the best ideas into concepts
✅ Design a storyboard to prototype
Prototyping
Day
Our team takes the output of day two and rapidly designs and builds a prototype.
✅ Design and build prototype
User Testing
Day
The final day tests the prototype on real humans to validate the approach.
✅ Test the prototype with real customers
✅ Generate insights and feedback
✅ Define clear next steps
What outcomes should I expect from a design sprint?
In just one week, a design sprint delivers a validated prototype, user insights and a clear action plan. It helps teams quickly confirm whether an idea works, is feasible and resonates with users.
A high-fidelity interactive prototype
Alignment across the team
Validation of your idea
User testing insights & videos
Defined user needs and pain points
Clear next steps & roadmap
Let's talk
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