The Challenge
The main challenge for the start-up was that the market for practice management platforms is highly saturated, with many competitors offering comprehensive, feature-rich solutions. UbiClinic needed to quickly validate its core concept, identify a unique value proposition and define a clear Minimum Viable Product (MVP) that would stand out from the competition and solve a real user problem. The key challenge was to avoid building an unneeded replica product.
The Solution
To address this challenge, UbiClinic engaged in our four week Product Discovery Sprint. We conducted user interviews with clinicians and practitioners to understand their pain points, workflows and expectations. This research aimed to uncover key frustrations and opportunities, such as the importance of clear cancellation policies, the need for a ‘pay-as-you-go’ model, and the desire for tools that simplify administrative tasks.
A deep dive into the UK market revealed that while many platforms offered extensive practice management features, only one major competitor provided a dedicated room booking marketplace. This insight was crucial for identifying a potential market gap.
Based on the research findings, a no-code, clickable prototype was designed and built. The prototype simulated the core user journeys for both practitioners and clinical managers, allowing us to test key functionalities like room search, booking, and calendar management.
We put the prototype in front of a target audience to gather qualitative feedback. Participants were asked to complete specific tasks, and their reactions and comments were recorded. This provided invaluable insights into what was working and what needed improvement.
This rapid, iterative process allowed us to gather a large amount of data and user feedback in a short period, informing strategic decisions and the ability to move forward with confidence.
The Results
The Product Discovery Sprint yielded a clear set of recommendations and actionable insights, validating the UbiClinic concept while also identifying critical areas for refinement.
It led to the critical refinement of their MVP strategy. Given the crowded market of all-in-one practice management systems, the recommendation was to narrow the MVP’s focus to solving the room booking problem first. This targeted approach offers clear differentiation and addresses a specific, high-value pain point before attempting to compete with more comprehensive platforms.
The sprint also delivered clear strategic and marketing recommendations. To attract users, it was recommended that the strategy should involve leveraging common practitioner problems—such as “how to start a practice”—as lead magnets, as well as clearly articulating its unique selling points to differentiate itself from competitors. Finally, feedback consistently stressed the need for a smooth and reassuring onboarding experience. It was advised that this process should be prioritised and should take inspiration from industry leaders known for their user-friendly setups, such as Shopify and HubSpot.
“The Product Discovery [process] really allowed us to hone in on who our users were, what exact pain points we were looking to solve for them. The user feedback we received from this process was really comprehensive and detailed, to a level that we’d not really been able to obtain for ourselves. It has given us more confidence in shaping the direction of our product.” — Andrew Parke, Founder of UbiClinic
