De-risk & Validate

Product
Discovery Sprint

Building digital products is though. Don’t waste time, effort and money building the wrong thing. Our focused product discovery sprint helps you minimise risk and validate your concept through user research, design thinking and rapid prototyping. Get clarity before you build.

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This went better than anything we could have done alone. We now have a clearer idea of how to design our product, as well as valuable confirmation from potential customers.
Mark Brown Profile Photo
Mark Brown
Co-Founder, UbiClinic

When does a discovery sprint help?

Ideal when you’re exploring a new business idea, opportunity or direction. Product Discovery Sprints are a great way to quickly test and validate a concept before development. In just a few weeks they help teams gain clarity, reduce risk and explore what’s possible, what’s practical and what’s next.

At the end of a Discovery Sprint you'll have:

  • A fully aligned team with a shared vision and goals
  • Defined user personas and customer journey maps
  • A clickable prototype
  • Key user and market insights gathered through research
  • Technical feasibility insights from our expert engineers
  • A recommended roadmap for development

Our Approach

Built on the foundation of the classic Google Ventures Design Sprint, our approach is shaped by nearly three decades of experience in building successful software.

We’ve magnified the impact in a few key areas by allowing more time for research, prototyping and testing to leave you with a more comprehensive body of work over a timeline that feels quick but not rushed.

Your team will only be required for two days of workshops and a few remote calls while our expert team does all the heavy lifting, working behind the scenes to help you discover what to build and how to build it.

Innovation Discoveries at GCD

Problem Discovery

Ensuring you’re solving a real customer problem is critical to the success of any software project. We make sure that your team aligns business objectives with genuine customer needs, giving you the confidence to build solutions that resonate.

Research Insights

Great decisions come from great insights. We conduct a range of rapid research activities including competitor analysis, user interviews and technical assessments to build a solid foundation that drive innovative but feasible solutions.

Experienced Team

We supercharge your team by adding expert UX designers, product managers, innovation strategists and facilitators all with a wealth of industry experience. Together, we complement your best people to drive better outcomes and faster results.

Customer Validation

Testing an idea with real customers is the best way to validate any software solution. Our team of experts has the skills and experience to quickly prototype, test and iterate  on concepts, ensuring your solutions is effective and easy to use.

Our Process

Our process is designed for speed and practicality, ensuring momentum while fitting into real-world business demands. The entire sprint takes no more than four weeks, with most of your time required in just one focused week.

Onboarding

Preparation is key to the success of the sprint. We’ll work with your team to make sure everything is in place before the sprint begins.

✅ Team assembled
✅ Schedule confirmed

1-hour online onboarding call

Kick-off

We begin by understanding your specific challenge, customers and goals. Then, we present our approach, outlining the steps involved and what we need from you to deliver an exceptional result.

✅ Alignment on our approach
✅ Research plan agreed
✅ Online tools set up

1-hour online discovery call

Groundwork

In this preparation phase we dive into customer needs, pain points, competitor trends and existing analytics. This research lays the groundwork for the rest of the sprint and ensures we’re solving the right problem.

✅ Research & testing participants recruited
✅ Desk based research conducted
✅ User Interviews completed

Duration: 1 week

Workshop 1: Alignment & Ideation

Our team of experts will spend the day with you and your team to define challenges, explore solutions and refine ideas.

As a group we’ll dive into the problem and collaborate to develop and agree on the strongest solutions.

✅ Identify top challenges
✅ Define key questions the sprint will answer
✅ Create concepts and select the best ideas
✅ Documented workshop outputs

1-day workshop: Remote or in-person

Workshop 2: Definition

After the first workshop our team will takes the strongest ideas, blends the research insights and develop these into feasible concepts and journeys. We keep the output lo-fi and flexible to allow for iteration.

✅ Present concepts for review
✅ Select and refine the best ideas for prototyping
✅ Documented workshop outputs

1-day workshop: Remote or in-person

Prototype & Validate

During this critical stage, we turn the selected concepts into a realistic, clickable prototyping and then test and validate this with real customers.

✅ Clickable prototype designed and built
✅ UI kit and design assets prepared
✅ Moderated user testing conducted

1-day workshop: Remote or in-person

Handover

At the end of the sprint you’ll receive a comprehensive summary report with actionable recommendations and next steps. Plus, you’ll have full access to all the research, workshop outputs, design assets and high level requirements. Everything you need to move seamlessly into development.

✅ Sprint summary report
✅ Clickable prototype
✅ User testing videos
✅ UI kit and design assets
✅ Research Insights
✅ Actionable next steps and recommendations

Duration: 1 week after workshop 2

Let's talk

Ready to find out more?

Leave your details below to get a free consultation with one of our discovery sprint experts.

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