Why is it important to have a great digital experience?
Most of us have digital experiences every single day and thanks to a major shift in how we work and play, it’s only increasing. A digital experience is an interaction between a user (customer, partner or employee) and an organisation that is made possible thanks to digital technologies, this could be a website, an order system, an ERP solution, etc.
In recent times, some businesses have been forced to digitise areas of their business much quicker than expected and many have had to choose a solution based on what the software will do – the checklist of features – rather than considering how good the overall experience of that software is – the ‘human’ experience.
Our video explores what good digital experiences look like, the benefits of investing in a software solution that combines digital experience, as well as the dangers of ignoring digital experience and its cost on a business.
What can you do now?
Map user journeys, not according to how your software works but around how people actually use your software.
Ask:
- What are the different touchpoints? Include both physical and digital.
- What are the most important ones? This can help you look for opportunities for digital transformation.
- Identify the ones which might need overhauled.
When considering new software or a digital transformation project, it is important to remember that digital experiences matter, be aware of the impact of the comprises you accept, and be prepared to challenge those.
Whether it’s a custom software solution or an off-the-shelf product, digital experiences should always be a priority, it isn’t an “IT concern” – it’s a cultural mindset.
If you have any questions or would like to speak with our team about a digital solution, drop us a message.
If you’re interested in learning more about the Build Vs Buy Conundrum, take a look at our previous video to learn more.
