Success Story apps the driving force for online subscription purchases

The custom built native apps for have unlocked an industry leading, highly engaged digital readership who consume more content, visit more frequently and purchase more subscriptions than all other digital platforms across the group.

What we did:
  • Mobile App Development
  • Native iOS & Android Apps
  • Platform Integrations
  • UX/UI Design
Independent news and media apps

What was the challenge? approached us seeking a technology partner to assist them with two key objectives: 


Design and develop a news app for readers that is fully optimised for mobile reading and delivers a highly engaged audience. 


Drive purchases and sign ups, via the app, to the paid for news subscription service, offering readers paid for access to premium content.

The Solution

A reimagined and redesigned collection of native apps were developed and launched, for use across both iOS and Android mobile and tablet devices.

INM apps
kotlin swift logo

Developed in Swift & Kotlin respectively, the new apps were designed with user experience at their core. The apps provide readers with access to the latest breaking news, as well as local and international news articles across all sectors, including sport, business, lifestyle and entertainment from both the Irish Independent and the Sunday Independent.

Key features include:


Breaking news alerts

app notifications

Push notifications 

settings icon

Personalised news


Bookmarking for later reading 

text size icon

Text resizing to assist with readability 

To drive purchases of news subscriptions, an in app purchase experience was designed and implemented across both apps to enable readers to frictionlessly sign up and subscribe to read additional and premium content directly within the app itself. This purchasing option was deemed essential due to its ease of use, the immediate access it grants and the fact that it remains the most popular method by which people purchase within apps.

INM subscription

To cater for those readers who subscribed outside of the app and to provide a consistent experience across all platforms, a login function was developed within the app itself to allow subscribers to login using their existing web credentials and access their premium content.  

The Results

The apps have proved to be a resounding success for 

The apps are delivering the most engaged audience across all digital platforms, with app users visiting more frequently (x5 times more) and reading 50% more articles on every visit, compared to web.


more visits


more articles read

The introduction of in-app purchasing has also proven to be the most effective driver for purchases of news subscriptions, with over 42% of all subscriptions originating via in-app purchases, despite the apps accounting for only 9% of overall digital readership. The frictionless method, coupled with the highly engaged behaviour, is a recipe for success it would seem!  

To top it all off, the app has been recognised and awarded as ‘News App of the Year’ at the prestigious UK App Awards. 

UK App Awards Logo
Henry Minogue Profile Picture

I am delighted that our technology partner GCD has been recognised for the great work they do alongside our internal technology and product team here in INM, as we collectively mature our digital offerings to be where our customers expect us to be, while exceeding their expectations when we get there. A well merited recognition for the GCD team.

Henry Minogue

CIO at Independent News & Media

Company Overview is the online publication for the Irish Independent, delivering both national and global news across various websites and app platforms. Owned and operated by Independent News & Media (a subsidiary of the international media organisation MediaHuis), the publication is one of many publishing brands within the group, which includes Belfast Telegraph, Sunday Independent, Sunday World, Evening Herald and a range of regional titles.


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