26 September 2023

Client Award Win: Cash for Kids Wins Digital Campaign of the Year

GCD client, Cash for Kids, has been awarded Digital Campaign of the Year at the 2023 Charity Times Awards. The ceremony took place last week (Wednesday 20th September) at the Marriott Hotel in London’s Grosvenor Square.

Shortlisted in two categories, Digital Campaign of the Year and Digital Transformation of the Year, Cash for Kids received the award for the innovative digital platform developed by GCD and how it has transformed their day-to-day fundraising campaigns and grant giving – the lifeblood of any charity. Named ‘GivingIsEasy’, the digital platform has enhanced fundraising efforts, enabled the team to digitally engage with supporters, streamlined processes and ensured swift distribution of funds or gifts to those in need.

Our most recent collaboration with Cash For Kids and Amazon Business has transformed how people donate gifts to the Mission Christmas campaign, the UK and Northern Ireland’s biggest gift appeal. In 2022, we developed a new feature to engage more donors by partnering with Amazon to create a bespoke online gift list that allowed people to purchase gifts and then – at no cost to the donor – have those gifts delivered direct to their nearest Mission Christmas HQ for distribution to a child not expecting a visit from Santa.

The partnership, in its first year, resulted in over 30,000 gifts being delivered with a value of nearly £560,000. The 2022 Mission Christmas campaign overall raised £14.2million and saw 270,728 children receive gifts.

Congratulations to the team at Cash For Kids on winning Digital Campaign of the Year!

Sally Aitchison MBE, Managing Director of Cash for Kids“Mission Christmas is our biggest campaign, and we are constantly looking at ways to streamline the operation so we can ensure more children feel the magic of Christmas. The impact of the pandemic has helped us re-evaluate the appeal and I could not be prouder of the Amazon Gift list project. The impact to our donors and beneficiaries was incredible and to be able to help so many children in the current climate is testament to the work of my team and our digital strategy.”

Andrew Gough, Managing Director of GCD: “As the charity’s Digital Partner, we are continuously working in tandem with the team to develop the platform and create new innovative features to support their fundraising. This led to the most recent project, a first of its kind integration with Amazon Business. It was new ground for both GCD and Amazon, as it’s the only time they’ve allowed the functionality; we are incredibly proud of the outcome.