In our previous blog post, we described the first steps involved in making your website more search engine friendly. Today we will discuss how to use keywords on your website.
The landing page is the page that users will click into from a search engine. A good landing page will be optimised for both users and search engines.
Optimising for the user
When planning the content for the web page, the user should be your primary concern. This means that the content contained on the page should be useful and usable. It should be well laid out, free of errors and of a suitable depth and quality.
Optimising for the search engine
There are several things to consider when optimising a landing page for a search engine. These include:
- Using the keyword in the page title
- Using the keyword in the meta data and on-page headings
- Adding keyword alt attributes to images
- Writing good copy that includes the keyword and keyword variations
- Writing a good page description that will encourage users to click on your listing
- Using internal links to relevant pages on your site
Writing SEO copy
SEO copy is web writing that has been optimised for search engines. Some of the features of good SEO copy are:
- It contains the relevant keywords but is not “stuffed” with them to the point that it sounds unnatural
- It is contained within clean and simple code
- Where relevant, it is broken into subsections with optimised subheadings
- It is well-researched, well-written and provides useful information for the reader
In the next post, we will look at building links and using social media to futher boost your website traffic.