Discover Ulster Scots
An organisation which aims to promote the heritage and culture of Ulster-Scotswww.discoverulsterscots.com
Integrations with key services
One site responds to all screen sizes
User centered design approach
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We worked with Discover Ulster Scots, a subsidiary of the Ulster Scots Agency, to design and develop a fully responsive content managed wordpress site which promotes Ulster-Scots heritage locations in Northern Ireland.
At the outset we worked closely with Discover Ulster-Scots to define the objectives of the project. Through some early collaboration we were able to identify these as.
- Capture visitor attention
- Generate interest in Ulster-Scots heritage
- Tell the Ulster-Scots story
- Entice the visitor to physically visit a place
- Centralise the existing Discover Ulster-Scots content
Centered around places
After some early design research, led by our creative team, we converged upon a concept centered around the Ulster-Scots places. We built wireframes, identified user workflows and outlined context scenarios to illustrate the way a user would navigate through the site. Through the use of Google maps integration we were able to plot the locations of the Ulster-Scots sites, making it easy for the user to create their own visitor route around Northern Ireland.
In order to centralise all the Discover Ulster-Scots content we built in key integrations to external services including Eventbrite, Soundcloud and Youtube which let the client add and modify content from a single source.
Custom wordpress development
As with all our WordPress sites, we built a custom theme to provide a controlled admin interface where the client could modify content easily and still maintain the design integrity of the website.