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Discover Ulster Scots

An organisation which aims to promote the heritage and culture of Ulster-Scots

www.discoverulsterscots.com
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Key Integrations

Integrations with key services

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Fully Responsive

One site responds to all screen sizes

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User Experience

User centered design approach

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Wordpress CMS

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We worked with Discover Ulster Scots, a subsidiary of the Ulster Scots Agency, to design and develop a fully responsive content managed wordpress site which promotes Ulster-Scots heritage locations in Northern Ireland.

Project Objectives

At the outset we worked closely with Discover Ulster-Scots to define the objectives of the project. Through some early collaboration we were able to identify these as.

  1. Capture visitor attention
  2. Generate interest in Ulster-Scots heritage
  3. Tell the Ulster-Scots story
  4. Entice the visitor to physically visit a place
  5. Centralise the existing Discover Ulster-Scots content

Centered around places

After some early design research, led by our creative team, we converged upon a concept centered around the Ulster-Scots places. We built wireframes, identified user workflows and outlined context scenarios to illustrate the way a user would navigate through the site. Through the use of Google maps integration we were able to plot the locations of the Ulster-Scots sites, making it easy for the user to create their own visitor route around Northern Ireland.

Key Integrations

In order to centralise all the Discover Ulster-Scots content we built in key integrations to external services including Eventbrite, Soundcloud and Youtube which let the client add and modify content from a single source.

Custom wordpress development

As with all our WordPress sites, we built a custom theme to provide a controlled admin interface where the client could modify content easily and still maintain the design integrity of the website.